BOOK MARKET MARKETING RESEARCH

Improvement of Marketing Technologies for Russian Advertising Market Research

Submitted: Aug 10, 2013; Accepted: Sep 6, 2013; Published: Sep 11, 2013 Abstract: A market of services that provide communications between B2B, B2G, B2C segments and inside these segments is referred to as advertising market. Today advertising market is the one of the most dynamically growing market in the world and an important sector of economy. It is characterized by high rate of turnover of...

Medical book marketing 101: going it alone.

Online marketing research

research A. Agrawal J. Basak V. Jain R. Kothari M. Kumar P. A. Mittal N. Modani K. Ravikumar Y. Sabharwal R. Sureka Marketing decisions are typically made on the basis of research conducted using direct mailings, mall intercepts, telephone interviews, focused group discussion, and the like. These methods of marketing research can be time-consuming and expensive, and can require a large amount o...

Call Market Book Information and Efficiency∗

What are the consequences of making bids and offers in the book available to traders in a call market? This is a problem in market design. We employ a computational mechanism design methodology to attack this problem and find that allocative efficiencies are higher in a closed book design. We validate our computational approach by running a series of tests with human subjects in exactly the sam...

Does marketing success lead to market success?

Is the practice of marketing bad for the economy and, therefore, bad for society? This article explores whether market success and marketing success are compatible. First, we examine the concept of “market success” in the context of the dynamic competition perspective of resource– advantage theory, and we argue that successful markets are characterized by competitive processes that lead to five...